As the in-house digital designer, I joined at an exciting time helping experiment and develop photoshoot content for digital campaigns.

Working closely with the head of e-commerce and the DTC team, I lead creation of campaign assets, storyboarding and producing paid ads, bespoke to several customer funnels, for Meta, TikTok, YouTube and Netflix.

Additionally, oversaw the development of email design for all customer flow campaigns, including the sign-up journey, account sign-up and promotional materials.